Discover
Discover
What are the milestones for new property projects launched in 2023
12 views
In the context of Singapore property, there is no single standard “milestone of 2023 new project” – milestones differ by project – but for 2023 launches they typically include land acquisition, project approval, marketing preview, official launch, sales take‑up, and construction/ TOP timeline.
For example, for private new launches in 2023, typical key milestones were:
- Government Land Sale / en bloc purchase
Developers secure the site via GLS tender or collective sale (for instance, several 2023 launches sat on sites awarded in earlier GLS tenders or en bloc deals).
Developers secure the site via GLS tender or collective sale (for instance, several 2023 launches sat on sites awarded in earlier GLS tenders or en bloc deals).
- Planning approval and branding
Finalisation of project name, unit mix, facilities, and approvals from URA and other agencies before launch.
Finalisation of project name, unit mix, facilities, and approvals from URA and other agencies before launch.
- Preview / soft launch period
Showflat opening and collection of expressions of interest, usually one to two weeks before the official launch.
An example pattern: Sceneca Residence in Tanah Merah had about a two‑week preview before its January 2023 launch.
Showflat opening and collection of expressions of interest, usually one to two weeks before the official launch.
An example pattern: Sceneca Residence in Tanah Merah had about a two‑week preview before its January 2023 launch.
- Official launch and initial sales milestone
Launch weekend where a significant percentage of units are sold and a benchmark price is established for the project and sub‑market.
Many 2023 projects tracked first‑day or first‑weekend take‑up as key milestones (for instance, integrated or well‑located projects achieving strong initial sell‑through).
Launch weekend where a significant percentage of units are sold and a benchmark price is established for the project and sub‑market.
Many 2023 projects tracked first‑day or first‑weekend take‑up as key milestones (for instance, integrated or well‑located projects achieving strong initial sell‑through).
- Progressive sales benchmarks
Crossing internal thresholds such as 50 percent, 70 percent or 90 percent sold within the first year, which can influence pricing strategy and buyers’ perception.
Crossing internal thresholds such as 50 percent, 70 percent or 90 percent sold within the first year, which can influence pricing strategy and buyers’ perception.
- Construction progress and projected TOP
For 2023 launches, typical estimated TOP stretched between about 2026 and 2028, with developers highlighting piling completion, structural topping‑out, and eventual Temporary Occupation Permit as future milestones.
For 2023 launches, typical estimated TOP stretched between about 2026 and 2028, with developers highlighting piling completion, structural topping‑out, and eventual Temporary Occupation Permit as future milestones.
If you have a specific 2023 project in mind (for example, a condo or EC you are tracking), tell me the project name and I can list its known milestones (launch date, sales performance, estimated TOP and key development events) based on EdgeProp Singapore’s data.
Thank you for using EdgeProp Buddy. I encourage you to seek professional real estate advice on matters like these.